Reapit is the enterprise-grade CRM and property management platform used by many of the UK's largest agency networks. It is powerful, deeply configurable, and expensive. For independent agents and smaller groups, the cost, complexity, and support experience increasingly outweigh the benefits. Here are six alternatives worth evaluating in 2026.
Reapit occupies a specific tier of the market. It was built for corporate estate agency groups and large multi-branch operations that need deep configurability, API access, and enterprise-level reporting. Many independent agents and small groups chose Reapit because it looked like the professional choice. They are now held to a platform that costs £1,000 to more than £2,000 a month. It also does far more than they need.
The complaints tend to cluster around four issues:
Connect with us about estate agent software · · Replies within 24 hours
Alto is the most widely used estate agent CRM in the UK, with over 6,000 agencies and 25,000 users. It covers sales, lettings, property management, and client accounting in a single platform with full Rightmove and Zoopla integration built in. The average onboarding time is 16 days, which is significantly faster than Reapit's typical implementation cycle.
Alto's strength is its breadth. It handles the full estate agency workflow without requiring third-party add-ons for core functions. The interface is more straightforward than Reapit's, though it is not the most modern-looking platform on this list. Pricing is not publicly listed but is generally positioned below Reapit for equivalent functionality.
Best for: Agencies wanting a proven, full-featured CRM with fast onboarding and the largest installed base in the UK market.
Street has emerged as the most innovation-driven platform in the UK estate agent software market. It won the Kerfuffle Overall Estate Agent Supplier award in both 2025 and 2026, which is judged by agents themselves. The platform uses AI through its main work. It writes a description and a floor plan from your photos. It edits the listing images. It also answers calls that come in.
Street is cloud-native, mobile-first, and designed for the way modern agencies actually work. The AI features are not bolt-ons; they are embedded into the daily workflow. For agencies that want technology to actively reduce admin time rather than simply digitise existing processes, Street is the strongest option available.
Best for: Forward-looking agencies that want AI-driven automation, a modern interface, and a platform that is actively investing in innovation.
Dezrez takes an unusual commercial approach. Rather than charging full-price CRM subscriptions, it offers reduced or free CRM access to agencies that use its conveyancing referral network. The CRM itself covers sales, lettings, and property management with portal integrations. The business model means Dezrez earns from the conveyancing referral fees rather than (or in addition to) the software subscription.
This model works well for agencies that already generate conveyancing referrals and want to reduce their software costs. The risk is dependency: if the conveyancing referral relationship changes, the software economics change with it. Agencies should understand the full commercial arrangement before committing.
Best for: Agencies looking to reduce CRM costs through conveyancing referral partnerships. Worth evaluating if referral income is already part of the business model.
AgentOS (formerly LetMC) is purpose-built for lettings and property management. While it handles sales, its core strength is in lettings workflows: tenancy management, rent collection, maintenance tracking, landlord reporting, and compliance documentation. The startup tier begins at £130 per month, making it accessible to smaller letting agencies.
For agencies where lettings is the primary or sole business, AgentOS goes deeper than a general CRM such as Reapit without extensive configuration. The platform includes tenant and landlord portals, automated compliance reminders, and direct integration with deposit protection schemes.
Best for: Lettings-focused agencies and property management businesses that need specialist workflows rather than a general-purpose CRM.
10ninety occupies the budget end of the market, and it does so without apology. The platform costs £70 per month for up to 100 properties, with a one-off setup fee of £100. It covers the essentials: property listings, applicant matching, Rightmove and Zoopla feeds, and basic reporting.
This is not a platform for agencies that need advanced workflow automation or AI features. It is a platform for small independents that need a functional CRM at a price point that does not eat into margins. For a startup agency or a sole practitioner, 10ninety gives you portal feeds and applicant records at a fraction of what Reapit charges.
Best for: Small independents and startup agencies that need core CRM functionality at the lowest possible cost. Budget-conscious operations managing fewer than 100 properties.
Apex27 is a newer entrant to the UK estate agent software market, positioning itself as a modern alternative with clean design and straightforward pricing. The platform covers sales and lettings with Rightmove and Zoopla integration, automated matching, and a property management module.
As a newer platform, Apex27 benefits from a modern codebase without the legacy baggage that older systems carry. The trade-off is a smaller installed base, which means fewer integrations with third-party tools and a shorter track record. For agencies willing to adopt a less established platform in exchange for a cleaner user experience, it is worth a trial.
Best for: Agencies that prioritise a modern, clean interface and are comfortable adopting a newer platform with a growing feature set.
| Platform | Pricing | Lettings Support | Rightmove / Zoopla | Best For |
|---|---|---|---|---|
| Alto | Not public (below Reapit) | Full | Yes | Established agencies wanting proven, full-featured CRM |
| Street | Not public | Full | Yes | Agencies wanting AI automation and modern workflows |
| Dezrez | Reduced/free with conveyancing referrals | Full | Yes | Agencies generating conveyancing referrals |
| AgentOS (LetMC) | From £130/month | Specialist | Yes | Lettings-focused agencies and property managers |
| 10ninety | £70/month (up to 100 props) | Basic | Yes | Small independents and startup agencies |
| Apex27 | Not public | Full | Yes | Agencies wanting a modern, clean interface |
| Bespoke (ESRE) | One-off build cost | Built to spec | Direct feed integration | Multi-branch agencies wanting full data ownership |
Connect with us about estate agent software · · Replies within 24 hours
Read the list above and the complaints repeat. The price rises. The support is slow. The product does more than you need, and less than you want.
Those are not six separate faults. They follow from one arrangement. You rent, your data lives in the form of the vendor, and the cost to leave is high. A vendor in that position can raise the price and slow the support, and most customers still stay.
We build the other way. Your agency owns its system, its data and the machine it runs on, so you can leave whenever you want. Every agency we build for shares one foundation, so you pay only for the part that is yours.
We explain why that changes the market in what does an interoperable software market look like. We set out the real cost in what does it cost to own and run your own systems.
For agencies with three or more branches, the economics of SaaS CRMs become harder to justify. Per-user pricing means the monthly bill grows with every new negotiator, and the data sits on someone else's servers under someone else's terms. When the vendor changes pricing, discontinues features, or degrades support, the agency has little power to push back.
A bespoke system eliminates per-user fees entirely. The agency owns its CRM data. It talks straight to the Rightmove and Zoopla feeds, with nothing in between. It works the way the business works, and not the way a vendor decided an agency should work. Compliance features, reporting dashboards, and branch management tools are built to the exact specification the business needs.
The cost is a one-off capital investment rather than an ongoing subscription. A multi-branch agency may pay £1,500 to more than £2,000 a month for Reapit. A build of its own usually costs less in total within 12 to 24 months. After that it pays for hosting and upkeep only. The agency owns the code, owns the data, and controls its own technology roadmap.
If you want to see what the bespoke route actually looks like, ESRE's live estate agent demo opens without a login. Sign in as a negotiator and progress a sale through the chain view, or as a vendor and see what the client side shows. It is a working system, not a screenshot.