The UK estate agent software market has consolidated around a small number of established platforms with a growing challenger tier that leads on AI features. Reapit and Dezrez dominate the multi-branch market; Street and Alto are the most notable cloud challengers; 10ninety offers the only published entry-level pricing at £70 per month. For independent agents and small groups, the choice between these platforms comes down to how much AI-assisted workflow automation matters versus proven stability and Zoopla ecosystem integration.
Reapit is the enterprise-tier platform for UK estate agency. If what you actually need is property management software that handles sales, lettings, and property management under one roof, Reapit is the most established option in the UK. Custom pricing based on branch count, user numbers, and module selection: no public pricing. The platform covers sales, lettings, and property management across multi-branch operations, with the Reapit Foundations app ecosystem allowing custom integrations and third-party apps.
Reapit suits multi-branch agencies and corporate groups where depth of automation, reporting across locations, and integration with specialist tools (AML checking, conveyancing platforms, e-signature) justifies the enterprise pricing. The data migration support is available, and Reapit publishes switching guides for agencies moving from Vebra, Jupix, and other platforms.
Dezrez has an unusual pricing model: reduced or free CRM access for agencies that use their conveyancing referral services. Practices using Dezrez for referrals effectively subsidise their CRM cost through conveyancing income. For agents who are willing to direct conveyancing referrals through Dezrez's panel, this model reduces software cost substantially.
No public pricing for the standalone CRM. Dezrez covers sales, lettings, and property management on a cloud platform. The conveyancing-linked model makes Dezrez's total cost of ownership comparison with other platforms more complex than a simple per-seat comparison.
Jupix is cloud-based and a subsidiary of Zoopla, which gives it natural integration with the Zoopla portal. No public pricing; demo-only quotes. The platform is known for ease of use and comprehensive training support. For agents whose primary portal is Zoopla, the native integration reduces setup friction. Jupix handles sales, lettings, and property management in a unified system.
Street is the most AI-integrated estate agent CRM in the UK market as of 2026. The AI features are substantive rather than cosmetic:
Pricing is not publicly disclosed. Street positions itself for growth-focused independent and small-group agencies that want AI workflow gains without the enterprise price of Reapit.
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Alto is a fully cloud-based platform, also a Zoopla subsidiary alongside Jupix. It positions as a modern, agent-friendly alternative with strong Zoopla portal connectivity, client management, marketing tools, and property tracking. No public pricing.
10ninety is the only platform in this comparison that actually tells you what it costs upfront: £70 per month for up to 100 active properties, plus a £100 setup fee. Cloud-based, covering sales and lettings. It supports all major portal feeds. For independent agents with under 100 active properties who want a straightforward operational system without enterprise features, 10ninety offers the clearest entry point.
| Product | Published pricing | AI features | Best suited to |
|---|---|---|---|
| Reapit | No: enterprise quotes | Via Foundations app ecosystem | Multi-branch, corporate groups |
| Dezrez | No: reduced via conveyancing referrals | Standard | Agents willing to use their conveyancing panel |
| Jupix | No: demo required | Standard | Agents with Zoopla as primary portal |
| Street | No: not published | Most AI-integrated in market (2026) | Growth-focused independents and small groups |
| Alto | No: not published | Standard | Modern cloud-first independents |
| 10ninety | £70/month (published) | Basic | Small independents, under 100 active properties |
Rather than evaluating every feature of every platform, the most practical approach is to start with your agency type and work backwards to the CRM that fits.
Most estate agent CRMs do not publish pricing, which makes comparison difficult. Here is what is known or reliably estimated as of 2026:
| Platform | Published Price | Contract | Portal Feeds | Per-User Fees |
|---|---|---|---|---|
| Reapit | Quote only (enterprise) | 12-24 months | Included | Yes, per-negotiator |
| Dezrez | Reduced via conveyancing referrals | Varies | Included | Varies by model |
| Jupix | Quote only (~£100-150/mo est.) | 12 months typical | Included | Varies |
| Street | Quote only (~£200+/mo est.) | Varies | Included | Included in package |
| Alto | £149/mo (reported) | 24 months (reported) | Included (Zoopla native) | Per-branch flat fee |
| 10ninety | £70/mo (up to 100 properties) | No minimum | Included | No per-user fees |
Both Alto and Jupix are owned by Zoopla (Houseful group). This matters for two reasons. First, it creates strong native Zoopla integration, which is a genuine advantage if Zoopla is your primary portal. Second, it means your CRM vendor and one of your main portal suppliers are the same company. Some agents view this as convenient; others see a conflict of interest, particularly around data access and pricing leverage.
If the Zoopla ownership structure concerns you, the independent alternatives are Reapit, Street, Dezrez, and 10ninety. For a detailed comparison of platforms beyond Alto, see our guide to Alto alternatives for UK estate agents.
Most modern platforms handle both sales and lettings in a unified system. The functional differences appear in depth rather than coverage:
Sales-focused features that matter: valuation management, offer handling and negotiation notes, instruction-winning tools, chain management and sales progression tracking.
Lettings-focused features that matter: tenant referencing and credit checking integration, inventory management (check-in/check-out reports), rent collection automation, compliance tracking (gas safety certificates, EPCs, deposit protection scheme deadlines), and maintenance management with contractor coordination.
Agencies that run significant lettings books need compliance tracking to be robust: missed gas safety certificate renewals and deposit protection deadline failures carry direct financial penalties. The software must alert staff before compliance deadlines, not after.
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For large multi-branch agencies, Reapit offers the deepest feature set and the largest integration ecosystem. For independent agents wanting a modern interface, Street.co.uk has the strongest all-in-one proposition covering sales, lettings, and client accounting. Alto remains the most widely used CRM in the UK market, supporting over 6,000 agencies. Jupix suits small agencies with sales plus light lettings. The best choice depends on your agency size, whether you focus on sales or lettings, and your budget.
Pricing varies significantly. Jupix starts from around £100 to £150 per month for a single branch. Alto pricing is typically negotiated per agency. Reapit is generally the most expensive option, suited to larger operations. Street.co.uk offers transparent pricing from around £200 per month. Most agencies should budget between £100 and £500 per month per branch, plus setup and data migration fees. Always check whether portal feed costs (Rightmove, Zoopla) are included or additional.
All major UK estate agent CRMs offer Rightmove and Zoopla portal feeds, but the quality of integration varies. Some platforms offer real-time updates while others batch-process uploads once or twice daily. The cost of portal feeds is sometimes included in the CRM subscription and sometimes charged separately. See our Rightmove and Zoopla integration guide for a detailed comparison of how portal feeds work across platforms.
Sales-focused features include valuation management, offer handling, chain management, and sales progression tracking. Lettings-focused features include tenant referencing, rent collection, compliance tracking (gas safety, EPCs, deposit protection), and maintenance management. Most modern CRMs handle both, but the depth of lettings compliance features varies significantly. See our lettings software guide for more detail.
Yes. Reapit alternatives include Street.co.uk (modern, all-in-one), Dezrez (strong lettings features), Jupix (budget-friendly for small agencies), and 10ninety (independent and UK-focused). Many independent agents find Reapit is more platform than they need. The key is matching the CRM to your actual workflow rather than paying for enterprise features you will not use.