A few known platforms now hold most of the UK estate agency market. A smaller group challenges them, and it leads on AI. Reapit and MRI Software hold the enterprise end. Dezrez is strongest where lettings revenue funds the CRM cost. Street and Alto are the main cloud challengers. 10ninety is the clearest about price. It charges for each branch, by the number of active properties, with no fee for each user. For independent agents and small groups, the choice comes down to how much AI-assisted workflow automation matters versus proven stability and Zoopla ecosystem integration.
| Product | Pricing | Best for | Main limitation |
|---|---|---|---|
| Reapit | Enterprise quote | Multi-branch groups | No public pricing; enterprise cost |
| MRI Software | Quote (enterprise) | Agencies wanting CRM, accounting and property management in one system | No public pricing; implementation can be complex |
| Dezrez | Quote; reduced via conveyancing panel | Lettings-heavy agents using its panel | Cost tied to conveyancing referrals |
| Jupix | Quote (demo required) | Zoopla-first agents | No published pricing |
| Street | Quote | Growth-focused independents wanting AI | Pricing not published |
| Alto | Quote | Modern cloud-first independents | No published pricing; Zoopla-owned |
| 10ninety | Tiered by property band; setup fee; no per-user fees | Small independents, under ~100 properties | Base figure quoted, not published |
| Bespoke (ESRE) | One-off build, you own the code; no monthly fees | Mixed books no single CRM fits | Costs more upfront |
Which one fits depends on your model. A multi-branch group gets the most from Reapit. An agency that needs sales, lettings, accounting and property management in one platform should look at MRI Software. An independent agent who wants AI gets the most from Street. An agent who works through Zoopla should look at Alto or Jupix. An agency with many lettings should look at Dezrez. The smallest office should look at 10ninety. None of them may fit the way your agency works. Your book may mix sales, lettings, commercial and holiday lets. A system built around your own way of working is then the other choice. You can see what that looks like on the estate agent software hub, where the working demo opens without a login.
Reapit is the enterprise-tier platform for UK estate agency. You may need one product that handles sales, lettings and property management together. Reapit is the best known choice in the UK for that. Custom pricing based on branch count, user numbers, and module selection: no public pricing. The platform covers sales, lettings, and property management across multi-branch operations, with the Reapit Foundations app ecosystem allowing custom integrations and third-party apps.
Reapit suits a multi-branch agency or a large group. It automates deeply, reports across every office, and connects to specialist tools. Those tools include AML checking, conveyancing platforms and electronic signatures. A large agency gets its money back from that. The data migration support is available, and Reapit publishes switching guides for agencies moving from Vebra, Jupix, and other platforms.
MRI Software is a large US-headquartered property technology company with a growing UK presence through acquisitions. Its estate agent product, MRI Engage CRM, puts sales progression, lettings management, landlord accounting, rent collection, maintenance and property management in one system. That removes the need to connect separate tools for accounting or block management. The platform includes AI-assisted property listing creation, feeds to Rightmove, Zoopla and OnTheMarket, and integrations with over 50 PropTech partners including Fixflo, Goodlord and InventoryBase.
The trade-off is complexity. Users suggest the interface is "pretty old school", and implementation takes longer than lighter CRMs. No public pricing. For an agency that genuinely needs CRM, accounting and property management under one roof, the breadth is hard to match. For a sales-only office, that breadth is weight it does not need.
Dezrez has an unusual pricing model: reduced or free CRM access for agencies that use their conveyancing referral services. Practices using Dezrez for referrals effectively subsidise their CRM cost through conveyancing income. For agents who are willing to direct conveyancing referrals through Dezrez's panel, this model reduces software cost substantially.
No public pricing for the standalone CRM. Dezrez covers sales, lettings, and property management on a cloud platform. The conveyancing-linked model makes Dezrez's total cost of ownership comparison with other platforms more complex than a simple per-seat comparison.
Jupix is cloud-based and a subsidiary of Zoopla, which gives it natural integration with the Zoopla portal. No public pricing; demo-only quotes. The platform is known for ease of use and comprehensive training support. For agents whose primary portal is Zoopla, the native integration reduces setup friction. Jupix handles sales, lettings, and property management in a unified system.
Street is the most AI-integrated estate agent CRM in the UK market as of 2026. The AI features are substantive rather than cosmetic:
Pricing is not publicly disclosed. Street positions itself for growth-focused independent and small-group agencies that want AI workflow gains without the enterprise price of Reapit.
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Alto is a fully cloud-based platform, also a Zoopla subsidiary alongside Jupix. It positions as a modern, agent-friendly alternative with strong Zoopla portal connectivity, client management, marketing tools, and property tracking. No public pricing.
10ninety is the most transparent in this comparison about how it charges, even if it does not print the base figure on its site. You pay for each branch, in bands of a hundred active properties. There is no fee for each user. The contract runs month to month, and you can end it with one month of notice. There is a single set-up fee. Extra parts cost more. Electronic signatures are £15 a month, and referencing is £10 a month plus what you use. Cloud-based, covering sales and lettings, with all major portal feeds. For independent agents with under 100 active properties who want a straightforward operational system without enterprise features, 10ninety offers the clearest entry point.
| Product | Published pricing | AI features | Best suited to |
|---|---|---|---|
| Reapit | No: enterprise quotes | Via Foundations app ecosystem | Multi-branch, corporate groups |
| MRI Software | No: enterprise quotes | AI listing generation; standard elsewhere | Agencies needing CRM + accounting + PM in one system |
| Dezrez | No: reduced via conveyancing referrals | Standard | Agents willing to use their conveyancing panel |
| Jupix | No: demo required | Standard | Agents with Zoopla as primary portal |
| Street | No: not published | Most AI-integrated in market (2026) | Growth-focused independents and small groups |
| Alto | No: not published | Standard | Modern cloud-first independents |
| 10ninety | Quote: tiered by property band | Basic | Small independents, under 100 active properties |
Do not test every feature of every platform. Start with the kind of agency you are, and work back to the CRM that fits it.
Most estate agent CRMs do not publish pricing, which makes comparison difficult. Here is what each vendor publishes or confirms, as of July 2026:
| Platform | Published Price | Contract | Portal Feeds | Per-User Fees |
|---|---|---|---|---|
| Reapit | Quote only (enterprise) | 12-24 months | Included | Yes, per-negotiator |
| MRI Software | Quote only (enterprise) | Varies | Included | Varies by configuration |
| Dezrez | Reduced via conveyancing referrals | Varies | Included | Varies by model |
| Jupix | Quote only (demo required) | 12 months typical | Included | Varies |
| Street | Quote only (not published) | Varies | Included | Included in package |
| Alto | Quote only (not published) | Varies | Included (Zoopla native) | Per-branch flat fee |
| 10ninety | Tiered by property band; setup fee | Monthly rolling | Included | No per-user fees |
Every platform above asks the same of you. Fit the way you work to the way it works, and pay each month for as long as you use it.
That is not a fault of any one vendor. It follows from how the market is built. A vendor must serve thousands of agencies with one product, so it must choose one shape and hold to it.
We build the other way. Each agency gets its own system, and every one of those systems uses one shared foundation. The foundation holds what every agency has in common: a property, a tenancy, an applicant, an offer, an audit trail. Each agency then pays only for the part that is its own.
That is why a system of your own no longer costs more than the rent. We set out the whole cost in what does it cost to own and run your own systems. We explain how a sector shares one foundation in bespoke software for a whole sector.
Both Alto and Jupix are owned by Zoopla (Houseful group). This matters for two reasons. First, it creates strong native Zoopla integration, which is a genuine advantage if Zoopla is your primary portal. Second, it means your CRM vendor and one of your main portal suppliers are the same company. Some agents view this as convenient; others see a conflict of interest, particularly around data access and pricing power.
If the Zoopla ownership structure concerns you, the independent alternatives are Reapit, MRI Software, Street, Dezrez, and 10ninety. Our guide to Alto alternatives for UK estate agents covers the wider field. Our Alto vs Reapit vs Street guide compares the three head to head.
Most modern platforms handle both sales and lettings in a unified system. The functional differences appear in depth rather than coverage:
Sales-focused features that matter: valuation management, offer handling and negotiation notes, instruction-winning tools, chain management and sales progression tracking.
The lettings features that matter. Tenant referencing and credit checks. Inventory records, with check-in and check-out reports. Automatic rent collection. Records of gas safety certificates, EPCs and deposit protection dates. Repairs, with the contractors who do them.
An agency with a large lettings book needs these records to be reliable. A gas safety certificate that nobody renews costs money. So does a missed deposit protection date. The software must alert staff before compliance deadlines, not after.
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For large multi-branch agencies, Reapit offers the deepest feature set and the largest integration ecosystem. For agencies that need CRM, accounting and property management in one system, MRI Software is the most vertically integrated option. For independent agents wanting a modern interface, Street.co.uk has the strongest all-in-one proposition covering sales, lettings, and client accounting. Alto is one of the most widely used CRMs among UK agencies. Jupix suits small agencies with sales plus light lettings. The best choice depends on your agency size, whether you focus on sales or lettings, and your budget.
Most UK estate agent CRMs do not publish pricing and quote per agency. Reapit is generally the most expensive, suited to larger operations; 10ninety is tiered by active-property band with a setup fee and no per-user charges. As a rough budget, expect around £100 to £500 per month per branch, plus setup and data migration fees. Always ask whether the Rightmove and Zoopla feed costs are in the price, or charged on top.
All major UK estate agent CRMs offer Rightmove and Zoopla portal feeds, but the quality of integration varies. Some platforms offer real-time updates while others batch-process uploads once or twice daily. The cost of portal feeds is sometimes included in the CRM subscription and sometimes charged separately. See our Rightmove and Zoopla integration guide for a detailed comparison of how portal feeds work across platforms.
Sales-focused features include valuation management, offer handling, chain management, and sales progression tracking. Lettings-focused features include tenant referencing, rent collection, compliance tracking (gas safety, EPCs, deposit protection), and maintenance management. Most modern CRMs handle both, but the depth of lettings compliance features varies significantly. See our lettings software guide for more detail.
Yes. Reapit alternatives include MRI Software (integrated CRM, accounting and property management), Street.co.uk (modern, all-in-one), Dezrez (strong lettings features), Jupix (budget-friendly for small agencies), and 10ninety (independent and UK-focused). Many independent agents find Reapit is more platform than they need. The key is matching the CRM to your actual workflow rather than paying for enterprise features you will not use.
Every platform in this guide asks the same thing: fit your agency to the way it works. That is fine when the shape matches. It is not fine when your book mixes sales, lettings, commercial and holiday lets, or when you need a workflow that no vendor has built.
ESRE Media builds estate agent systems around the agency, not the other way round. You own the code. There is no monthly licence. The live estate agent demo opens without a login. Sign in as a negotiator and move an applicant through the pipeline, or as a vendor and see the listing status. It is a working system, not a screenshot. We set out the full cost in what does it cost to own and run your own systems.