Property CRM, Rightmove and Zoopla portal feeds, sales and lettings management, applicant matching, compliance. Built around how your agency actually operates.
An estate agency runs on information flow. Properties come onto the books, get photographed, described, uploaded to portals, matched to applicants, shown, offered on, progressed through sales or tenancy agreements, and eventually completed. Every step generates data that connects to every other step. The software that manages this either helps or gets in the way.
At minimum, estate agent software needs to handle:
More advanced systems also handle client accounting, trust account management, automated marketing emails, vendor and landlord reporting portals, AML compliance checks, and integration with land registry and conveyancing platforms.
Portal integration is non-negotiable. Any estate agent software that cannot feed listings to Rightmove and Zoopla in real time is not viable for a UK agency. This is one of the first questions agents ask when evaluating software, and one of the main reasons agencies feel locked into their current CRM.
The technical reality is more straightforward than most vendors suggest. Rightmove's Real Time Data Feed (RTDF) is a documented API that accepts JSON requests over HTTPS. You register as a data feed provider, get credentials for each branch, and send property data using their specified schema. Zoopla accepts Rightmove V3 format alongside its own feed specifications. OnTheMarket works similarly.
The feed formats cover property details, photos, floorplans, EPCs, virtual tours, and brochures. Changes made in your system can be pushed to all portals within minutes. Properties can be published and unpublished automatically based on status changes. This is standard functionality, not a competitive advantage held by any single CRM provider.
The UK estate agent software market is dominated by a small number of established providers. Most have been around for over a decade. Here is an honest look at what each one offers.
| Provider | What They Offer | Pricing | Best For |
|---|---|---|---|
| Reapit | The enterprise incumbent. Over 25 years in the market. Full platform covering sales, lettings, property management, and client accounts. Deep integration ecosystem through its Foundations API. Complex to configure, powerful once set up. | Custom pricing. Not publicly disclosed. Contact for quote. Premium tier. | Large multi-branch agencies and corporate groups with IT resource to manage the platform. |
| Alto (Vebra) | Cloud-based CRM covering sales, lettings, and property management. Clean interface. Strong portal integration. Part of the Housesimple group. One of the more modern platforms in the market. | From approximately £165/month per branch. No user minimums. Contact for quote. | Independent and small chain agencies wanting a modern interface without Reapit-level complexity. |
| Jupix | Cloud-based platform unifying sales, lettings, property management, and client accounts. Long-established. Interlinked modules. Decent portal coverage. | From approximately £75/month. Custom plans based on requirements. | Single-branch and small agencies looking for an affordable, established system. |
| Dezrez (Rezi) | Full suite covering sales, lettings, and property management. Multiple tiers from Rezi Pro Lite (3-user licence for startups) to Rezi Enterprise for multi-branch groups. API-driven architecture. | Not publicly disclosed. Tiered from Lite to Enterprise. Contact for quote. | Agencies that want a tiered system they can grow into, from startup to multi-branch. |
| Street.co.uk | Newer entrant positioning itself as a modern alternative. Focus on workflow automation, AI features, and consumer apps for buyers and tenants. Growing market share. | Not publicly disclosed. Contact for demo and pricing. | Agencies attracted to newer technology and willing to move away from legacy platforms. |
| AgentOS | Describes itself as an operating system rather than a CRM. Open API connecting to a range of PropTech tools. Modular approach where you pick the integrations you need. | Not publicly disclosed. Contact for quote. | Tech-forward agencies wanting a modular, API-first platform they can customise with third-party tools. |
| Rex Software | Originally Australian, now in the UK market. CRM with marketing automation, website integration, and reporting. Clean design. Still building its UK presence. | Not publicly disclosed. Contact for quote. | Agencies open to a non-UK-native platform with strong design and marketing features. |
| Expert Agent | Cloud-based since 2012. Used in over 2,300 branches. Covers sales, lettings, and portal integration. Straightforward, no-frills approach. | Not publicly disclosed. Low setup fees advertised. | Agencies wanting an established, practical system without the complexity of enterprise platforms. |
A pattern is obvious. Almost none of these providers publish their pricing. You have to book a demo, sit through a sales presentation, and then receive a quote. This lack of transparency is not accidental. It allows vendors to price based on what they think each agency will pay, not on the actual cost of delivering the service.
The other consistent theme is subscription pricing. Every provider listed charges monthly, per branch, per user, or per module. The cost compounds year after year. An agency paying £200 per month spends £12,000 over five years and owns nothing. Stop paying and you lose access to the system, your data, and your workflows.
The platforms above are functional products used by thousands of agencies. But they were all designed for a generalised version of an estate agency. Your agency is not general.
A residential sales-only agency in Surrey operates nothing like a lettings-heavy agency in Manchester. A rural agency covering a 30-mile radius with land, equestrian, and agricultural properties has different listing requirements from a London agency selling flats. An agency that runs its own property management arm needs different workflows from one that outsources block management.
What typically happens is this: you adopt a CRM, configure it as best you can, and then discover the gaps. The portal feed does not handle your floorplan format correctly. The applicant matching does not weight the criteria the way your negotiators think. The lettings compliance module does not track the certificates your local authority requires. The reporting does not show the metrics your directors actually want to see.
The switching problem makes this worse. Estate agent CRM migrations are painful. Your property history, applicant database, chain information, tenancy records, and accounting data all need to move. Most agencies endure a CRM they dislike for years because the cost of switching feels higher than the cost of staying.
Then there is the control issue. When Reapit changes its pricing structure or Alto redesigns its interface, you have no input. Your listing data, applicant records, and financial information sit on their servers under their terms. You are renting access to your own business data.
A bespoke system starts with your agency. Not a product demo. Not a feature list. Your actual daily workflow, from instruction to completion, from tenant application to tenancy end, from marketing spend to fee reconciliation.
We sit down with you and map exactly how your agency operates. Then we build a system that matches it precisely. The result is software where every screen, every workflow, and every report reflects the way your negotiators, administrators, and directors actually work.
The UK PropTech sector is growing rapidly, with new tools appearing for virtual viewings, AI-assisted valuations, digital identity verification, and automated marketing. The challenge for agencies is that these tools rarely integrate well with each other or with your existing CRM.
A typical agency in 2026 uses separate systems for its CRM, portal feeds, email marketing, digital signing, referencing, AML checks, and compliance tracking. Each system has its own login, its own data format, and its own subscription fee. The data does not flow between them without manual effort or expensive integrations that break when one vendor updates their API.
A bespoke system solves this by design. Instead of connecting six different SaaS products with fragile integrations, you have one system that handles the functions you actually need. Where integration with a third-party service genuinely makes sense (Rightmove feeds, Land Registry lookups, referencing providers), the integration is built directly into your system and maintained as part of it.
AI is entering estate agency software in specific, practical ways. Automated property descriptions from photos and floorplans. Predictive applicant matching based on viewing history. Automated follow-up sequences triggered by applicant behaviour. These are features we can build into a bespoke system, tuned to your agency's data and your market, rather than relying on a generic AI feature that every other agency on the same platform also receives.
ESRE builds estate agent systems for a one-off cost. No monthly subscription. No per-user fees. No per-branch charges. No price increases. You pay once, you own the system, and you run it on your own infrastructure.
The exact cost depends on the scope of what you need. A focused system covering property CRM and portal feeds for a single branch sits at the lower end. A comprehensive platform with lettings management, client accounting, compliance tools, vendor portals, and multi-branch support sits higher.
| System Scope | Typical One-Off Cost | Equivalent Subscription Cost Over 5 Years |
|---|---|---|
| Core system: property CRM, portal feeds (Rightmove, Zoopla, OnTheMarket), applicant matching, viewing management, basic reporting | £10,000 to £20,000 | £9,000 to £18,000+ |
| Full system: above plus sales progression, lettings management, compliance tracking, vendor/landlord portals, advanced reporting | £20,000 to £40,000 | £18,000 to £36,000+ |
| Multi-branch: full system deployed across 3 to 10 branches with central management dashboard, client accounting, and trust account integration | £35,000 to £75,000 | £50,000 to £150,000+ |
The comparison is clear. Within two to three years, a bespoke system costs less than the cumulative subscription fees. After that point, every month is savings. And you own the system outright. No vendor can increase your fees, remove a feature you rely on, or hold your data hostage.
There is also a hidden cost in off-the-shelf systems that rarely gets calculated: the time your team spends working around software limitations. If your negotiators spend 20 minutes a day on tasks that exist only because the CRM does not fit your workflow, that is over 80 hours per negotiator per year. Multiply that by your team size and the cost of a bespoke system looks even more straightforward.
Every system we build, the client owns all the code. There is no vendor lock-in. No proprietary platform you depend on. No API that disappears when a vendor changes strategy or gets acquired.
This matters particularly in estate agency, where CRM acquisitions and mergers happen regularly. Vebra was acquired by Housesimple. Agency software providers merge, pivot, or shut down. When your business depends on rented software, you are exposed to decisions made in boardrooms you have no access to.
We also train you and your team to evolve the system using AI. Since December 2025, AI tools have reached the maturity to work reliably alongside people for maintaining and extending software. We set up your AI to understand your specific codebase, with failsafe environments, version control, and automated backups, so you can make changes yourself with confidence.
We built a complete business management system for Crownhill Gardens, covering stock, orders, customers, deliveries, documents, and procurement. The same approach applies to estate agencies: a single, connected system where a property listing links to its portal feeds, its applicant matches, its viewing schedule, its offer history, its chain status, and its compliance records. Everything in one place, built exactly for how your agency works.
A core estate agent system with CRM and portal feeds typically takes six to ten weeks from first conversation to live deployment. A full platform with lettings management, compliance tools, accounting, and multi-branch support takes ten to sixteen weeks. We work in stages, so your team can start using the core system while additional modules are being built.
Yes. We build direct integrations with Rightmove's RTDF API, Zoopla's data feed, OnTheMarket, and any other portal you list on. These are not third-party feed managers. They are direct connections built into your system, pushing updates in real time when your negotiators change listing details, prices, or status.
Yes. We regularly import data from Reapit, Alto, Jupix, Dezrez, Expert Agent, and other platforms. Property records, applicant databases, tenancy information, transaction history, and document archives. The goal is a clean transition where your team picks up the new system without losing anything from the old one.
We are always available for support, changes, and enhancements. But because you own the code and we train your AI to understand it, you are not dependent on us for day-to-day changes. If Rightmove updates their feed specification or you need a new report format, those are changes you can make yourself. That is the point.
Either. We can host it on secure UK-based cloud servers, deploy it on your own infrastructure, or set up a hybrid approach. Your data stays exactly where you want it, under your control, with your backup strategy.
Anti-money laundering checks, client identity verification, Right to Rent documentation, and property compliance certificates are all built into the workflow. The system prompts your team at the right points in the transaction and stores evidence with full audit trails. When regulators ask for records, the evidence is already there.