Part of the Veterinary Software Guide
Veterinary May 2026 11 min read

CMA Veterinary Pricing Compliance: What Software Do Independent Practices Need? (2026)

The CMA published its Final Report on veterinary services for household pets on 24 March 2026, confirming 14 legally binding remedies covering pricing transparency, itemised billing, ownership disclosure, and prescription fee caps. Independent practices have until March 2027 to comply. No practice management system (PIMS) handles all the requirements out of the box. This guide breaks down what the CMA expects, how the main PIMS platforms handle each obligation, what dedicated compliance tools exist, and where bespoke software fills the gaps.

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14
legally binding remedies confirmed in the CMA Final Report (March 2026), reduced from 21 proposed in October 2025
5,300
veterinary practices in the UK affected by the CMA Order, across a sector valued at roughly GBP 8 billion
Mar 2027
compliance deadline for independent practices (fewer than 15 first opinion practices)

What the CMA Final Report Means for Your Practice

The CMA's investigation ran from September 2023 to March 2026. Its core finding was straightforward: a lack of consumer-facing information produces weak competition and high prices across the veterinary sector. The Final Report confirmed 14 legally binding remedies designed to address this. Some sources (including certain vendor marketing pages) still reference "21 remedies" from the October 2025 Provisional Decision. The correct figure is 14 final remedies.

For independent practices, the good news is that the CMA's own data shows independents are cheaper on average than large veterinary groups (LVGs). Compliance is largely about documenting and publishing what you already do. The challenge is operational: your software needs to support new billing formats, new website content, new disclosure requirements, and new data submissions to the RCVS.

The 14 Legally Binding Remedies (Summary)

Not all 14 remedies require software changes. The remedies that directly affect your technology stack fall into five categories: standardised price lists, itemised billing, written estimates, prescription fee compliance, and ownership transparency. The remaining remedies cover complaints procedures, clinical independence policies, pet care plan transparency, and the RCVS "Find a Vet" comparison service. Each of these has a documentation or data submission component that your systems need to support.

Which Remedies Require Software or Website Changes

  • Standardised price lists: You must publish prices for defined common services on your website, including consultations, vaccinations, neutering, dental procedures, diagnostics, euthanasia, and cremation. Routine surgeries must include tick-box disclosure of what is and is not included. Parasiticide products must be listed for those selling over 100 units per year (or top 10 products), subdivided by size, dosage, and formulation.
  • Itemised billing: Every treatment and service must produce an itemised bill, including fees for outside services and any administrative charges.
  • Written estimates: Mandatory written estimate in advance for any treatment expected to cost GBP 500 or more (including aftercare), except in emergencies.
  • Prescription fee caps: GBP 21 cap for the first medicine (including VAT), GBP 12.50 per additional medicine in the same consultation. Practices must publicise clients' right to request written prescriptions on their website and include a statement that "substantial savings are often available from online pharmacies."
  • Ownership transparency: All practices must disclose whether they are part of a large veterinary group and identify who controls them. This applies to websites, online profiles, premises signage, external signage, and communications.
Remedy count clarification: The Provisional Decision (October 2025) proposed 21 recommendations. The Final Report (March 2026) confirmed 14 legally binding remedies. If you see vendors referencing "21 remedies," they are using the outdated provisional figure. The CMA consolidated and refined several proposals before the final count.

Compliance Timeline: Key Dates from September 2026 to March 2027

The CMA Order has not yet been published at the time of writing. It is expected on 23 September 2026, at which point the remedies become legally binding. Some details may change during the Order drafting process. This article will be updated once the Order lands.

Key dates:
24 March 2026: CMA Final Report published.
End of July 2026: RCVS compliance funding (levy) in place.
23 September 2026: CMA Order becomes legally binding.
December 2026: Large veterinary groups (15+ first opinion practices) must comply.
March 2027: Independent practices (fewer than 15 FOPs) must comply.
September 2027: Full compliance including RCVS price comparison service.

What Counts as a "Large Veterinary Group"

The CMA defines a Large Veterinary Group (LVG) as a business operating 15 or more first opinion practices. Six LVGs are named in the report: CVS, IVC, Linnaeus, Medivet, Pets at Home, and VetPartners. These groups have a shorter compliance deadline of three months from the Order (December 2026). If your practice is independent or part of a smaller group, you have an additional three months, with a deadline of March 2027.

Compliance Costs

The RCVS will levy a setup fee of GBP 150-250 per practice and an ongoing annual fee of GBP 450-550 per practice. These costs cover RCVS monitoring, the comparison service, and enforcement support. The CMA (not the RCVS) retains direct enforcement powers for Order breaches, including binding directions and financial penalties.

Itemised Billing and Written Estimates: What Your PIMS Needs to Do

Itemised billing is not new. Most PIMS can generate invoices with line items. The CMA requirement raises the bar: every treatment and service must be itemised, including fees for outside services (referrals, external lab work) and any administrative or other charges. If your current invoices group items under a single "treatment" line or bury dispensing fees inside a consultation charge, your PIMS configuration needs work. For a deeper look at how billing works across the main platforms, see our guide to veterinary billing and insurance software.

Configuring Itemised Invoices in Your Practice Management System

The practical steps depend on your PIMS, but the general approach is the same across platforms. Review your product and service codes. Break bundled items into separate line items. Ensure that consultation fees, procedure fees, medication costs, and administrative charges each appear as distinct invoice lines. Test the output against the CMA's itemisation standard before the deadline.

The GBP 500 Written Estimate Threshold

Any treatment expected to cost GBP 500 or more (including aftercare costs) requires a mandatory written estimate before treatment begins. Emergencies are exempt. Your PIMS or a supplementary tool needs to flag when a treatment plan crosses this threshold and generate a written estimate that you can present to the client. Some practices already do this informally. The CMA is making it a legal obligation with documentation requirements.

Publishing a CMA-Compliant Price List on Your Website

This is the remedy most likely to require new software or a new workflow. No major PIMS currently exports a CMA-compliant price list to your website automatically. You will need either a manual process (exporting prices from your PIMS and formatting them for your website) or a dedicated tool that automates the publishing step.

Services You Must Include

The CMA defines a specific list of common services that must be priced on your website. These include consultations, out-of-hours consultations, vaccinations (primary courses, boosters, kennel cough), written prescription fees, administrative fees, neutering (castration, laparoscopic spay, open spay), microchipping, routine dental assessment, scale and polish, X-rays (three images plus sedation), abdominal ultrasound (per organ), echocardiogram, cytology (ears, fine-needle aspirations), urine screen, pre-operative bloods, CT and MRI (per body part with interpretation), and euthanasia and cremation.

Routine surgeries must include tick-box disclosure of what is and is not included in the quoted fee. This means your price list is not just a flat table of numbers. It is a structured document with conditional inclusions.

Parasiticide and Pet Care Plan Pricing

Parasiticide products (flea, tick, worming) must be listed for products selling over 100 units per year, or the top 10 products, subdivided by size, dosage, and formulation (spot-on, tablet, collar). If your practice offers a pet care plan, you must show comparison costs for services with and without the plan, and list the specific parasiticides included. Discretionary discounts are excluded from the comparison calculation. For practices with dispensing workflows that need tightening, our veterinary dispensing compliance guide covers the VMD and RCVS requirements in detail.

Ownership and Prescription Disclosure Requirements

What Must Appear on Your Website, Signage, and Communications

All practices, online pharmacies, referral centres, out-of-hours providers, diagnostic labs, and pet crematoria must disclose whether they are part of a large veterinary group and identify who controls them. For independent practices, this is straightforward: state that you are independently owned and identify the practice owner or directors. The disclosure must appear on your website, online profiles, premises signage, external signage, and client communications.

Prescription Fee Caps and Online Pharmacy Messaging

The prescription fee cap is set at GBP 21 for the first medicine (including VAT) and GBP 12.50 per additional medicine prescribed during the same consultation. Your billing system must enforce these caps. You must also publicise clients' ability to request written prescriptions on your website and in communications, and include a statement that "substantial savings are often available from online pharmacies." Some industry bodies, notably the FIVP, have objected to this requirement on the grounds that it advantages corporate groups that own online pharmacies. Regardless of the debate, the requirement is legally binding once the Order is published.

How Existing PIMS Handle CMA Requirements

The short answer is that no PIMS currently handles the full scope of CMA requirements out of the box. Each platform covers some elements, primarily around invoicing, but none automates price list publishing, ownership disclosure, or RCVS data submission. For a full comparison of PIMS features and pricing, see our veterinary software UK comparison guide.

CMA Requirement ezyVet Animana (IDEXX) Provet Cloud RxWorks / Ascend
Itemised billing Yes (needs config) Yes (needs config) Yes (needs config) Yes (needs config)
Written estimates (GBP 500+) Manual Manual Manual Manual
Published price lists No No No No
Prescription fee cap enforcement No No No No
Ownership disclosure No No No No
Pet care plan comparison No No No No
RCVS data submission No No No No

ezyVet

Cloud-based, used across primary care, emergency, and specialty. ezyVet can generate invoices with line items, but does not auto-format to CMA itemisation standards. Price list publishing to the practice website is not a native feature. Pricing starts from approximately USD 245 per month. Strong for high-volume billing but will require configuration work and a supplementary tool for price list compliance.

Animana (IDEXX)

Cloud-based and widely used in UK independent and multi-site practices. Animana handles invoicing with email delivery and insurance claim creation, but no CMA-specific compliance features are documented. There is no automated price list export. Protocol-based workflows may help standardise billing templates, but the practice will need to configure these manually to meet CMA standards.

Provet Cloud

Cloud-based with strong business intelligence reporting. VetComply has confirmed that Provet Cloud does not cover CMA pricing transparency or RCVS PSS obligations. Invoicing exists and charge capture can be automated, but CMA-compliant itemisation requires manual configuration. The platform's AI assistant for SOAP notes may help document clinical independence (a separate CMA remedy), but that is not a billing feature.

RxWorks and Covetrus Ascend

RxWorks is an established PIMS focused on inventory management. Covetrus Ascend is a newer workflow-driven cloud platform. Neither has documented CMA compliance features. Both would require manual configuration for itemised billing and a separate solution for price list publishing, prescription fee cap enforcement, and ownership disclosure.

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Dedicated CMA Compliance Tools

Three tools have emerged specifically to address CMA compliance gaps that PIMS platforms leave open. Each covers a different part of the problem.

VetComply (Non-Clinical Compliance Dashboard)

VetComply is built by Crocker Digital Ltd and is a non-clinical compliance platform purpose-built for UK independent veterinary practices. It offers a free CMA compliance self-assessment tool covering all remedies from the March 2026 Final Report. The tool identifies compliance gaps before the September 2026 deadline.

Beyond the CMA, VetComply covers RCVS PSS, health and safety, COSHH, IRR17, VMD, clinical waste, and fire safety on a single dashboard. It generates documentation for RCVS assessments, CMA audits, and health and safety inspections from a single source of truth. Pricing starts from GBP 29 per month per practice (pre-launch pricing), which works out to GBP 348 per year. That is less than the CMA's own estimate of GBP 450-550 per year for compliance costs.

VetComply does not replace your PIMS. It does not generate invoices, process payments, or manage clinical records. What it does is provide checklists, gap analysis, and documentation templates for the non-clinical compliance obligations that PIMS platforms do not cover.

Digital Practice (CMA Pricing Plugin)

Digital Practice is a veterinary website builder with a CMA Pricing and Compliance plugin currently in closed beta. The plugin automates price list publishing on practice websites with CMA-compliant formatting. For multi-site practices, it offers a central dashboard to manage pricing either centrally or per clinic, handling VAT calculations and updates from a single interface.

The technical challenge Digital Practice is solving is significant: each PIMS codes prices differently, with different API endpoints. Prices may be stored as single fees or as sub-components spread across multiple database tables. Automating the extraction and formatting of this data is not trivial. Practices can join a waiting list at digitalpractice.vet.

CoVet (AI Consultation Transcription)

CoVet is an AI-powered consultation transcription and veterinary copilot. Its CMA relevance is narrower than VetComply or Digital Practice: it flags when treatment costs cross the GBP 500 threshold (prompting the written estimate requirement) and creates objective records of consultations that evidence clinical independence from commercial pressure.

CoVet does not handle price list publishing, itemised invoicing, or ownership disclosure. It supports the CMA estimate and clinical independence requirements only. It is a useful supplement, not a compliance solution on its own.

RCVS "Find a Vet" Data Submission

What Data You Must Provide

Practices must submit key information to the RCVS via a web form: ownership details, services offered, pet types treated, pricing for the defined common services, and pet care plan details. This data will be made available through the RCVS "Find a Vet" service and shared with approved third-party comparison websites.

How the Comparison Service Will Work

The RCVS comparison service is scheduled for full operation by September 2027. The intention is to give pet owners a single place to compare pricing and services across practices. For independent practices, this is an opportunity: the CMA's own data shows independents are cheaper on average, and a transparent comparison service should make that visible to consumers. The practical requirement is ensuring your pricing data is accurate, current, and formatted correctly for RCVS submission.

What Happens If You Do Not Comply

The CMA retains direct enforcement powers for Order breaches. Enforcement actions range from working with a practice to change its processes, to issuing binding directions requiring compliance, to imposing financial penalties. The RCVS monitors compliance and reports to the CMA, but it is the CMA that enforces the Order.

The risk is not theoretical. The CMA invested two and a half years in this investigation and created a bespoke enforcement framework. Practices that ignore the deadlines should expect regulatory attention.

Industry response: The BVA, BSAVA, BVNA, SPVS, and VMG issued a joint response welcoming the majority of measures. The SPVS warned that the scale of change could look "potentially insurmountable" for some practices, but noted the CMA's finding that independents are cheaper than LVG counterparts. The FIVP opposed several remedies, particularly the prescription fee cap, arguing it will increase overall costs as practices compensate for lost medicine income.

When Bespoke Software Makes Sense

Most independent practices will meet CMA requirements through a combination of PIMS configuration, a dedicated compliance tool like VetComply, and manual website updates. But certain practice types face more complex requirements that packaged tools cannot handle cleanly.

  • Multi-site independents: If you operate several practices with different pricing structures, managing price list updates across multiple websites from a single source of truth may require a bespoke integration between your PIMS and your web platform.
  • Referral and specialist centres: Referral billing is already complex, with costs split across referring practices, insurers, and clients. Adding CMA-compliant itemisation to multi-specialist treatment episodes may exceed what standard PIMS invoice templates can produce.
  • Practices with complex pet care plans: If your practice offers tiered or customised care plans, generating the CMA-required comparison tables (with and without plan pricing, parasiticide breakdowns by size and formulation) may need structured data that your current systems do not store in the right format.
  • Practices needing automated RCVS data feeds: Once the RCVS comparison service launches, keeping your submitted data in sync with your actual pricing will be an ongoing obligation. A bespoke integration that pushes pricing changes from your PIMS to the RCVS submission format removes the risk of stale data.

Practical Checklist: Preparing Your Practice Before September 2026

The CMA Order is expected on 23 September 2026. Independent practices then have until March 2027 to comply. Here is what to do now.

  1. Run a CMA compliance self-assessment. VetComply offers a free tool that maps your current state against all 14 remedies. Start there to identify your gaps.
  2. Audit your PIMS invoice configuration. Generate a sample invoice for a complex treatment and check whether every line item (consultation, procedures, medications, outside services, admin fees) appears separately. If items are bundled, reconfigure your product codes.
  3. Draft your price list. Export your current prices for the CMA-defined common services. Format them for your website. Include tick-box disclosures for routine surgeries and parasiticide breakdowns by size, dosage, and formulation.
  4. Review your prescription workflow. Confirm your billing system can enforce the GBP 21 and GBP 12.50 fee caps. Add website messaging about clients' right to written prescriptions and the "substantial savings" statement.
  5. Publish your ownership disclosure. Add a clear statement to your website, online profiles, and signage identifying who owns and controls the practice.
  6. Document your complaints procedure and clinical independence policy. These are separate CMA remedies with their own documentation requirements.
  7. Prepare for RCVS data submission. Gather ownership details, services offered, pet types treated, and pricing data in a format ready for the RCVS web form when it launches.

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Summary

The CMA's 14 legally binding remedies create real software and operational requirements for every UK veterinary practice. Independent practices have until March 2027 to comply. No PIMS handles everything: itemised billing needs configuration, price list publishing needs a new tool or manual process, and ownership disclosure, prescription messaging, and RCVS data submission are entirely outside what PIMS platforms cover today.

VetComply (from GBP 29 per month) provides a compliance dashboard and self-assessment tool. Digital Practice is building an automated price list publishing plugin. CoVet helps with written estimate triggers and clinical independence documentation. For practices with complex billing, multi-site operations, or bespoke care plans, a custom integration layer may be the most reliable path to compliance.

The CMA Order lands in September 2026. Start your assessment now. The practices that treat this as a documentation exercise (rather than a last-minute panic) will spend less, stress less, and be ready when enforcement begins.