Charity CRM pricing is harder to compare than it should be. Salesforce is "free" but costs thousands to implement. Beacon publishes pricing but the contact limits push growing charities into expensive tiers. Access thankQ requires a sales call. This guide puts the real numbers together so charity managers and trustees can compare like for like before committing.
| Platform | Starting Price | Mid-Tier | Contact Limit | Gift Aid |
|---|---|---|---|---|
| Beacon | £69/month | £149/month | 2,500 (Essentials), 10,000 (Standard) | Yes, all plans |
| Donorfy | £59/month | £149/month | 1,000 (Starter), 5,000 (Growth) | Yes, all plans |
| Charitylog | Quote-based | Quote-based | Varies | Limited |
| Access thankQ | Quote-based | Quote-based | Unlimited (tiered by features) | Yes |
| Salesforce NPSP | Free (10 licences) | $60/user/month after 10 | Unlimited | Via app |
| CiviCRM | Free (open source) | Hosting: £50-200/month | Unlimited | Via extension |
Speak to us about charity software · +44 7494 618 651 · Mon to Fri, 9am to 6pm
Salesforce provides 10 free licences to eligible nonprofits through the Power of Us programme. The CRM itself is genuinely free. What is not free: implementation (£5,000-£20,000+ for a competent Salesforce partner), customisation (Salesforce out of the box is a generic CRM that needs significant configuration for charity use cases), ongoing administration (most charities need a part-time Salesforce admin or a managed service contract at £500-£1,500/month), and add-on apps from the AppExchange (many charity-specific features require paid apps).
A mid-sized charity that chooses Salesforce for the "free" CRM often spends £10,000-£25,000 in the first year and £6,000-£18,000 annually thereafter. For charities with dedicated IT staff and complex requirements across fundraising, case management, and programme delivery, Salesforce can be worth it. For charities under 20 staff, the total cost of ownership regularly exceeds what a purpose-built charity CRM would have cost.
Moving from spreadsheets or an existing CRM to a new platform is never free. Clean data (deduplicated, consistently formatted, with complete records) migrates relatively smoothly. Messy data (which is what most charities have after years of spreadsheets, multiple databases, and staff turnover) requires significant cleaning work. Budget £1,000-£5,000 for migration, depending on data volume and quality.
Most platforms include basic onboarding. Training for a team of 5-15 staff who will use the CRM daily costs £500-£2,000 if done by the vendor, or significant internal time if done in-house.
Connecting your CRM to your website donation forms, email marketing platform (Mailchimp, Campaign Monitor), event booking system, and accounting software (Xero, Sage) often requires paid integrations or middleware like Zapier (from £16/month). Some platforms include integrations in the base price. Others charge for API access or require third-party connectors.
All UK-focused charity CRMs handle Gift Aid declarations. The question is how well. Some platforms automate the HMRC submission process entirely. Others generate the R68 claim file but leave the submission to you. A few charge extra for Gift Aid features. Ask specifically: does this platform submit Gift Aid claims directly to HMRC, or do I need to export a file and submit it separately?
For a charity with 8,000 supporter records, 5 staff users, and standard fundraising requirements:
| Platform | Year 1 (inc. setup) | Annual (years 2-5) | Five-Year Total |
|---|---|---|---|
| Beacon (Standard) | £2,800 | £1,800/year | £9,800 |
| Donorfy (Growth) | £2,800 | £1,800/year | £9,800 |
| Access thankQ | £4,000-£8,000 | £3,000-£6,000/year | £16,000-£32,000 |
| Salesforce NPSP | £8,000-£20,000 | £6,000-£18,000/year | £32,000-£92,000 |
| CiviCRM (hosted) | £3,000-£5,000 | £1,200-£2,400/year | £7,800-£14,600 |
| Bespoke (ESRE Media) | £15,000-£25,000 | £0 | £15,000-£25,000 |
The bespoke system costs more upfront than Beacon or Donorfy. It costs less over five years than Access thankQ or Salesforce. The critical difference: after the initial build, recurring costs drop to zero. The charity owns the system, owns the data, and has no contact limits, no per-user fees, and no forced tier upgrades as the supporter base grows.
Speak to us about charity software · +44 7494 618 651 · Mon to Fri, 9am to 6pm